Can’t Start Dancin’

14 Apr

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Stiff Sounds – Can’t Start Dancin’

‘This exciting LP is not available on cassette 8 track or anywhere else’. So triumphed the sleeve of Can’t Start Dancin’, a compilation album produced by the music paper Sounds as part of Stiff’s lavish promotion of the train tour in 1978.

Even by its own standards, Stiff really went to town when it came to the publicity in the run-up to what was an ambitious venture and a risky financial gamble by Dave Robinson. Sponsorship money had been prised out of Polygram, the Bron Agency, Ensign Records and the NME by the label in order to keep costs to a minimum. Sounds meanwhile had invested £35,000 on a 10-week promotional campaign that included national press advertising, commercial radio spots, specialist press ads, fly- posting and promotion at festivals and college campuses.

Sounds also produced an album of tracks by the five artists on the tour – Mickey Jupp, Jona Lewie, Lene Lovich, Rachel Sweet and Wreckless Eric. There were two songs by each of them, as well as from label-mates Ian Dury and The Rumour, making it a 14-track affair. The record was advertised heavily in the press and on radio.

The rear of the sleeve showcased the five covers of the albums Stiff was releasing on the same day to coincide with the start of the tour. Each was on a different coloured vinyl and picture disc. ‘If you require any information regarding Stiff Records and its heinous activities,’ it advised, ‘write to The Stiff Secret Service, 32 Alexander Street, London W2’.

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